RED BULL
Led national field marketing strategy, managing a $20M budget and overseeing 800+ ambassadors executing 12M+ annual samples.
Drove brand relevance through collegiate strategy, athlete programs, experiential activations, and led large-scale training operations.
Oversaw regional and national teams across business, product, and people development.
Responsible for 300+ campus ambassadors & over 500 sampling team members nationally.
Developed an internal ‘creative agency’ with our top ambassadors nationally, hosting quarterly workshops to develop new brand activations & to support various departments across the Red Bull organization.
Created annual collegiate & sampling business plan to increase consumption and drive brand relevance through innovation & key consumption occasions in partnership with Sales, Culture, Sports & Product Marketing teams.
Led the creative development of collegiate focused advertising in both traditional and innovative formats.
