BLACK RIFLE COFFEE CO.

  • Developed the GTM and field marketing strategy for the Black Rifle Energy Drink launch in partnership with Keurig Dr Pepper.

  • Secured distribution and programming achieving 10% of A&B accounts nationally and 21% ACV within the first three months.

  • Conducted consumer and competitive insights analysis to refine brand segmentation and messaging across target markets.

  • Built the field and events activation framework to drive trial and brand awareness across priority regions.

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203 Issue

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